how to change background color on Instagram story

How to Change Background Color on Instagram Story in 2023

Learn how to change the background color on Instagram Stories and create visually captivating content. Customize your Stories with step-by-step instructions, advanced techniques, and tips for choosing the perfect background color. Troubleshoot common issues and find answers to frequently asked questions. Elevate your storytelling game with personalized backgrounds on Instagram.


Instagram Stories have become immensely popular among users, providing a dynamic and interactive way to share content with followers. With their temporary nature and engaging features, Stories have revolutionized social media storytelling. In this blog post, we will explore an often-overlooked aspect of Instagram Stories: the background colors. While many users focus on the content they share, customizing the background colors can significantly enhance the visual appeal and overall impact of your Stories.

Instagram Stories are a feature within the Instagram app that allows users to share photos and videos that disappear after 24 hours. This ephemeral nature creates a sense of urgency and exclusivity, encouraging users to engage with the content in real-time. Since its introduction, Instagram Stories have gained immense popularity, with millions of users worldwide embracing this feature as a primary mode of communication.

When it comes to creating captivating Stories, content alone is not enough. The background colors play a vital role in setting the mood, capturing attention, and conveying your message effectively. Customizing the background color allows you to add a personal touch, align with your brand’s aesthetics, or create a cohesive visual narrative. By paying attention to the background colors of your Instagram Stories, you can elevate your storytelling and leave a lasting impression on your audience. After changing your story’s background color and posting it you can buy Instagram likes to increase your engagement rate and grow your audience.

However, it’s worth noting that the default background color options provided by Instagram might not always align with your creative vision or the specific message you want to convey. That’s where the ability to change the background color becomes incredibly valuable. In the following sections, we will dive into the step-by-step process of changing background colors on Instagram Stories, along with advanced techniques and tips to help you make the most out of this customization feature. Get ready to unleash your creativity and transform your Stories with vibrant and eye-catching background colors.

Understanding Instagram Story Background Colors

Instagram Story Background

Default background colors on Instagram Stories

When you open the Instagram Stories feature, you’re presented with a variety of default background color options to choose from. These options typically include solid colors such as white, black, blue, red, and more. These default background colors serve as a starting point for your Stories, allowing you to quickly add a background without much effort.

Limitations of default options

While the default background color options provide a basic level of customization, they can be limiting when it comes to expressing your creativity or aligning with your brand’s aesthetics. The limited selection of colors might not always complement the content you’re sharing or the overall mood you want to convey. This lack of flexibility can result in your Stories feeling generic or failing to stand out from the crowd.

Benefits of changing background colors

Instagram Story Color

This is where the ability to change the background color on Instagram Stories comes into play. By venturing beyond the default options and selecting a custom background color, you gain the power to personalize your Stories and create a visually captivating experience for your audience. Here are some key benefits of changing background colors:

  1. Enhancing visual appeal: Custom background colors allow you to create a visually stunning backdrop that captures attention and entices viewers to engage with your content.
  2. Brand consistency: If you’re using Instagram Stories as part of your brand’s marketing strategy, customizing the background color can help you maintain consistency with your brand’s visual identity. By using your brand’s colors or selecting complementary tones, you can reinforce brand recognition and establish a cohesive online presence.
  3. Setting the mood: Colors have the power to evoke emotions and set the tone for your Stories. By carefully selecting background colors that align with the message or mood you want to convey, you can enhance the impact of your content and create a more immersive storytelling experience.
  4. Highlighting content: Changing the background color can serve as a strategic tool to make your content pop. By selecting contrasting colors or utilizing color psychology, you can draw attention to specific elements within your Stories and guide viewers’ focus to the most important aspects of your content.

In the next section, we will explore a step-by-step guide on how to change the background color on Instagram Stories, empowering you to unlock the full potential of this customization feature and take your Stories to the next level.

Step-by-Step Guide: Changing Background Color on Instagram Story

Instagram Stories provide a platform for sharing moments and engaging with your audience in a visually appealing manner. To make your Stories even more captivating, customizing the background color can add a personal touch and elevate the overall aesthetic. In this step-by-step guide, we will walk you through the process of changing the background color on Instagram Stories.

Step 1: Open the Instagram app and access the Stories feature

Launch the Instagram app on your mobile device and log in to your account. At the top-left corner of the home screen, you will find a camera icon. Tap on it to access the Stories feature.

Step 2: Capture or select a photo/video for your Story

Once you’re in the Stories interface, you have the option to capture a photo or video in real time using the camera function. Alternatively, you can swipe up to access your device’s gallery and select a photo or video from your existing collection.

Step 3: Tap the drawing tool icon to access the color palette

After capturing or selecting your content, look for the drawing tool icon at the top-right corner of the screen. It usually resembles a pen or marker. Tap on this icon to open the drawing and editing options, including the color palette.

Step 4: Choose a custom background color from the color palette

Within the drawing and editing options, you will see a color palette with a variety of default colors. Swipe horizontally or vertically to explore the available color options. To access more colors, tap and hold any color within the palette to reveal a broader spectrum or use the color picker tool.

Step 5: Apply the custom background color to your Story

Once you’ve selected your desired background color, you can apply it to your Story. To do this, tap anywhere on the screen outside of the drawing and editing options. The selected color will fill the entire background of your Story, creating a visually cohesive backdrop.

Step 6: Additional options for background customization

Instagram provides additional customization options to further enhance your background. For instance, you can adjust the opacity of the color by using the slider that appears after selecting a color. This allows you to create a subtle or more vibrant background effect. Additionally, you can experiment with different drawing tools, stickers, text, or other creative elements to add more depth and visual interest to your Story.

By following these steps, you can easily change the background color on your Instagram Stories and infuse them with your personal style. In the next section, we will share tips for choosing the right background color to align with your content and create a compelling visual experience.

Tips for Choosing the Right Background Color

Selecting the right background color for your Instagram Stories is crucial in creating a visually captivating experience for your audience. The background color sets the tone, enhances your content, and can evoke specific emotions. To help you make informed decisions, here are some valuable tips for choosing the right background color.

Consider the purpose and mood of your Story

Before choosing a background color, consider the purpose and mood you want to convey through your Story. Are you sharing a cheerful moment, announcing a new product, or expressing a reflective mood? Aligning the background color with the story’s purpose and mood will reinforce your message and enhance the overall impact. For instance, warm and vibrant colors like yellow or orange can evoke feelings of energy and excitement, while cooler tones like blue or green can create a sense of calm or serenity.

Complementing colors and color psychology

Understanding color theory and psychology can help you make intentional choices when selecting background colors. Certain colors evoke specific emotions and have psychological associations. For example, red is often associated with passion and urgency, while green symbolizes growth and harmony. Consider the content you’re sharing and the emotions you want to evoke, and then choose a background color that complements and enhances those emotions. Additionally, think about how your chosen background color harmonizes with other elements in your Story, such as text or stickers.

Testing different color combinations

Don’t be afraid to experiment with different color combinations to find the one that works best for your Story. Instagram offers a wide range of background colors to choose from, so take advantage of this variety. Test out contrasting colors to make your content pop or try analogous colors for a harmonious look. You can even explore complementary color schemes, where colors opposite each other on the color wheel create a visually striking effect. Keep in mind that what works for one Story may not work for another, so be open to exploration and adapt based on the specific context and content.

By considering the purpose and mood of your Story, leveraging color psychology, and experimenting with different color combinations, you can choose the right background color that enhances the visual appeal and impact of your Instagram Stories. In the next section, we will explore advanced techniques for background color customization, allowing you to take your Stories to the next level and unlock your creativity.

Advanced Techniques for Background Color Customization

While changing the background color of your Instagram Stories is a great start, there are advanced techniques you can employ to take your customization to the next level. These techniques allow you to create unique and eye-catching backgrounds that truly stand out. Let’s explore some of these advanced techniques:

Using the color dropper tool to match colors

Sometimes, you might want to use a specific color from an image or a logo as your background color. Instagram offers a handy tool called the color dropper, which allows you to select any color from your photo or video to use as the background color. Simply tap the drawing tool icon, then select the color dropper tool, and touch the desired color within your content. This way, you can create a cohesive visual experience by matching your background color to the dominant or complementary colors in your image.

Creating gradients or multiple color backgrounds

Adding gradients or multiple colors to your background can add depth and visual interest to your Instagram Stories. Instagram provides gradient options that allow you to seamlessly blend two or more colors together. You can select a gradient from the color palette or create your own custom gradient by tapping and dragging within the palette. Experiment with different gradient styles, such as linear or radial, to achieve the desired effect. Alternatively, you can use drawing tools to create sections of different colors, creating a multi-color background that adds a vibrant and dynamic touch to your Stories.

Adding text, stickers, or other elements to enhance the background

To make your background even more engaging, consider adding text, stickers, or other creative elements. Overlaying text with contrasting colors can create a visually striking effect and make your message stand out. Stickers and other design elements can help reinforce the theme or mood of your Story. Play around with different font styles, sizes, and placement to find the right balance between the background color and the additional elements. This combination of background customization and layered elements can elevate the visual appeal of your Stories and make them more memorable.

By utilizing the color dropper tool, experimenting with gradients or multiple color backgrounds, and incorporating text, stickers, or other elements, you can take your background customization to new heights. These advanced techniques allow you to unleash your creativity and create Instagram Stories that captivate and engage your audience. In the next section, we will address common issues and provide troubleshooting solutions to ensure a smooth background color customization process.

Troubleshooting and FAQs

Instagram Background Color

As you dive into customizing background colors for your Instagram Stories, you may encounter certain issues or have questions along the way. In this section, we will address common problems, provide troubleshooting solutions, and answer frequently asked questions related to background color customization.

Common issues when changing background colors

  1. Inconsistent color appearance: Sometimes, the color on your screen may not match the color that appears in your Instagram Story. This discrepancy can occur due to differences in screen calibration or lighting conditions.
  2. Limited color options: You might feel restricted by the default color palette provided by Instagram. If you can’t find the exact color you’re looking for, it can be frustrating.

Troubleshooting solutions for Instagram Story background color problems

  1. Color calibration: To ensure more accurate color representation, consider calibrating your device’s display settings. Adjusting the brightness, contrast, and color temperature settings can help improve color accuracy.
  2. Manual color adjustment: If the default color palette doesn’t offer the precise color you desire, you can manually adjust the color using external photo editing apps. After editing the photo or video to the desired color, you can then use it as your background in your Instagram Story.

Frequently asked questions related to background color customization

1. Can I change the background color of an existing Story?

No, once you have posted a Story, you cannot change the background color. You can only customize the background color before posting the Story.

2. Can I use an image as the background instead of a solid color?

Currently, Instagram only allows for solid colors or gradients as background options. However, you can edit your photo or video to have a specific background color and then use it as the background for your Story.

3. Will the background color I choose affect the visibility of my content?

Yes, it’s important to choose a background color that provides sufficient contrast to ensure your content remains readable and visible. For example, if you’re using white text, a light-colored background might make it hard to read. Consider the legibility of your content when selecting a background color.

By troubleshooting common issues and answering frequently asked questions, we hope to make your background color customization experience on Instagram Stories smoother and more enjoyable. If you encounter any other challenges or have additional inquiries, feel free to explore Instagram’s Help Center or reach out to their support team.

In the concluding section, we will recap the importance of background color customization and encourage you to embrace your creativity when using Instagram Stories.


Customizing the background color of your Instagram Stories is an effective way to add a personal touch, enhance visual appeal, and engage your audience. By deviating from the default options and exploring advanced techniques, you can create captivating backgrounds that align with your brand, convey the desired mood, and make your Stories stand out.

Throughout this guide, we discussed the importance of customizing background colors for Instagram Stories. We explored the limitations of default options and highlighted the benefits of changing background colors. We also provided a step-by-step guide to help you navigate the process of changing the background color, shared tips for choosing the right background color, and introduced advanced techniques for customization.

Remember, when selecting a background color, consider the purpose and mood of your Story, leverage color psychology, and don’t hesitate to experiment with different combinations. You can use the color dropper tool to match colors, create gradients or multiple color backgrounds, and enhance the background with text, stickers, or other elements.

In case you encounter any issues or have questions, we provided troubleshooting solutions for common problems and addressed frequently asked questions related to background color customization. With these resources, you can overcome challenges and enjoy a seamless experience while creating visually stunning Instagram Stories.

So, go ahead and unleash your creativity! Customize your Instagram Story background colors to tell compelling stories, evoke emotions, and leave a lasting impression on your audience. Embrace the power of color and make your Stories truly captivating.

We hope this guide has inspired you to explore the world of background color customization on Instagram Stories. Enjoy the journey of creating visually captivating content, and remember to have fun while engaging with your audience through the power of personalized backgrounds.

If you are having trouble changing the Instagram story background color, we recommend that you take a look at the Instagram Help Center.

If you want to check out our more informative articles about Instagram, don’t forget to check out the blogs below.



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