How to add highlights on Instagram

How to Add Highlights on Instagram in 2023 (6-Step Guide)

Unlock the power of Instagram highlights with our in-depth guide. Discover how to create, customize, and strategically use highlights on Instagram to showcase your best moments, engage your audience, and leave a lasting impression. Elevate your Instagram profile with captivating storytelling and visual appeal. Start curating your highlights today!


Instagram Story Highlight

A brief overview of Instagram and its popularity

Instagram, the immensely popular social media platform, has taken the digital world by storm. Launched in 2010, Instagram has rapidly grown to become one of the most influential platforms for sharing photos, videos, and stories. With over a billion active users worldwide, it has become a hub for individuals, businesses, and influencers to connect, engage, and showcase their creativity.

Importance of using highlights on Instagram profiles

Instagram Highlights

In the vast sea of content on Instagram, it’s crucial to make your profile stand out and capture the attention of visitors. This is where Instagram highlights come into play. Highlights are a powerful feature that allows you to curate and organize your best content, ensuring that it remains accessible and visible even after the 24-hour lifespan of a regular Instagram story.

By utilizing highlights effectively, you can create a lasting impression on your audience and make a strong visual statement. Whether you’re a business promoting your products and services, an influencer sharing valuable insights, or an individual documenting precious moments, highlights offer an opportunity to highlight the essence of your brand, personality, or narrative.

Moreover, Instagram highlights enable you to convey your story and expertise in a concise and visually appealing manner. They act as a virtual storefront, displaying the essence of what you have to offer. With the right selection of content and thoughtful organization, highlights can help you establish a cohesive brand identity, engage your followers, and attract new visitors to explore your profile further.

In the following sections, we will delve into the process of adding highlights on Instagram, exploring the various customization options, best practices, and strategies to effectively leverage this feature. Whether you’re new to Instagram or seeking to optimize your profile, mastering the art of highlights will unlock new opportunities for engagement and growth. So, let’s dive in and discover how you can elevate your Instagram presence through the artful use of highlights. If you would like to increase your engagement rates and grow your audience, buy Instagram likes after publishing your Instagram highlights.

Understanding Instagram Highlights

Definition and purpose of Instagram highlights

In the dynamic realm of Instagram, highlights serve as curated collections of stories that are displayed prominently on your profile. Unlike regular Instagram posts, which disappear after 24 hours, highlights allow you to showcase your best stories and important moments for as long as you desire.

The purpose of Instagram highlights is to provide a lasting representation of your brand, interests, or personal journey. By carefully selecting and organizing content into highlights, you can create a captivating narrative that resonates with your audience and leaves a lasting impression.

Differentiating highlights from regular Instagram posts

While both highlights and regular Instagram posts share the objective of sharing content, they differ significantly in terms of visibility and longevity. Regular posts are often individual photos or videos that appear in your followers’ feeds, and they eventually move down as new content is posted. On the other hand, highlights are featured prominently on your profile, above your feed, and can be accessed by anyone who visits your page.

Furthermore, highlights are not subject to the 24-hour time limit that applies to stories. This means that while stories vanish after a day, highlights remain accessible for as long as you choose to keep them on your profile. This offers a valuable opportunity to curate and showcase content that represents your brand, passions, or important moments beyond the transient nature of stories.

Benefits of using highlights for personal or business profiles

  1. Visual storytelling: Highlights provide an effective means of visually narrating your story or conveying the essence of your brand. By grouping related stories together, you can create a cohesive and engaging narrative that captures the attention of your audience.
  2. Showcasing expertise and products: Highlights enable businesses and professionals to highlight their expertise, products, or services in a visually appealing manner. Whether it’s demonstrating behind-the-scenes processes, showcasing product features, or sharing client testimonials, highlights allow you to present your offerings in a structured and accessible way.
  3. Branding and personalization: With customizable covers and titles for each highlight, you have the opportunity to reinforce your brand identity and establish a consistent visual theme. This helps in creating a cohesive and memorable impression on your visitors.
  4. Improved discoverability: Highlights act as a navigation tool for your profile, making it easier for visitors to explore and find specific content they are interested in. By categorizing your highlights into themes or topics, you can guide your audience towards the content that resonates with them the most.

Understanding the purpose and benefits of Instagram highlights sets the foundation for leveraging this feature effectively. In the upcoming sections, we will delve into the practical aspects of creating, customizing, and promoting highlights on your Instagram profile. So, let’s proceed and unlock the full potential of this powerful tool.

Creating Instagram Highlights

Step-by-step guide to adding highlights to your profile

Instagram highlights offer a fantastic opportunity to curate and display your best stories on your profile. Follow these simple steps to create compelling highlights that captivate your audience:

Step 1. Accessing the Instagram app and navigating to your profile

Launch the Instagram app on your mobile device and log in to your account. Once you’re logged in, tap on the profile icon located at the bottom right corner of the screen. This will take you to your Instagram profile, where you can manage and customize your highlights.

Step 2. Tapping the “+ New” button to create a new highlight

Create Instagram Story Highlight

On your profile, you’ll notice a circular button with a “+” symbol labeled “New” located just below your bio. Tap on this button to initiate the process of creating a new highlight.

Step 3. Choosing content for the highlight from your existing posts or stories

Next, you’ll be presented with a list of your existing stories and posts. Scroll through the options and select the content you want to include in your highlight. You can choose from both your archived stories and your regular posts, giving you a wide range of options to showcase.

Step 4. Organizing the content by arranging it in the desired order

After selecting the content for your highlight, you can arrange it in the desired order. Simply tap, hold, and drag the content to rearrange it according to your preference. This allows you to create a cohesive flow or tell a specific story through the sequence of your highlights.

Step 5. Adding a cover photo and a title to the highlight

Edit Instagram Highlights

To make your highlight visually appealing and easily identifiable, you can add a cover photo and a title. Instagram automatically generates cover options based on the content you’ve selected, but you can also choose to upload a custom image from your camera roll. Additionally, provide a title that accurately represents the theme or topic of your highlight.

Step 6. Publishing the highlight to your profile

Once you’ve organized the content, added a cover photo, and provided a title, it’s time to publish your highlight. Tap on the “Add” or “Done” button (depending on the version of the Instagram app) to finalize and publish the highlight to your profile. Voila! Your newly created highlight is now accessible to anyone who visits your profile.

By following these simple steps, you can easily create captivating highlights that effectively showcase your best stories and content. In the next section, we will explore various customization options and best practices to enhance the visual appeal and impact of your highlights. So, let’s dive in and elevate your Instagram profile with stunning highlights.

Customizing Instagram Highlights

Editing and managing existing highlights

Once you’ve created your Instagram highlights, it’s important to periodically review and update them to ensure they stay fresh and relevant. Here are some key aspects of editing and managing your existing highlights:

Changing the cover photo and title of a highlight

To keep your highlights visually appealing and aligned with your branding or current theme, you can easily change the cover photo and title of a highlight. To do this, navigate to your profile and tap and hold the highlight you want to edit. From the options that appear, select “Edit Highlight.” You can then choose a new cover photo from your existing content or upload a custom image. Additionally, update the title to accurately reflect the highlight’s content or theme.

Removing or archiving content from a highlight

If you feel that certain content within a highlight is no longer relevant or doesn’t align with your profile’s objectives, you have the option to remove or archive it. To remove a specific story or post from a highlight, go to your profile, tap and hold the highlight, and select “Edit Highlight.” From there, you can individually select the content you want to remove. Alternatively, you can archive the entire highlight, which moves it to your archived stories section without deleting it. This allows you to maintain a clean and organized profile while still preserving the content for future reference.

Using third-party apps to enhance highlight customization

While Instagram provides basic customization options for covers, you can take your highlight customization to the next level with the help of third-party apps. These apps offer a plethora of creative tools and templates for designing custom covers that match your branding and aesthetic. Here’s an overview of popular apps for creating custom highlight covers:

Overview of popular apps for creating custom highlight covers

Instagram highlights cover
  • Canva: Canva is a versatile design app that offers pre-made templates, graphics, and editing tools to create stunning highlight covers.
  • Unfold: Unfold is a popular app specifically designed for Instagram stories and highlights. It provides elegant templates and editing options to create visually appealing covers.
  • Adobe Spark Post: Adobe Spark Post offers a range of customizable templates and design features to create professional-looking highlight covers.
  • Over: Over is an intuitive app that allows you to add text, graphics, and filters to your highlight covers, making them eye-catching and unique.

Steps to import and use custom cover images for highlights

Once you’ve chosen an app and created your custom highlight covers, importing them to your Instagram profile is a straightforward process. Here are the general steps:

  • Save the custom cover images to your camera roll or gallery.
  • Open the Instagram app and navigate to your profile.
  • Tap and hold the highlight you want to customize.
  • Select “Edit Highlight” and then tap on the cover photo.
  • Choose “Edit Cover” and select “Choose from Photos” or a similar option.
  • Browse your camera roll or gallery and select the custom cover image you want to use.
  • Adjust the positioning, if necessary, and tap “Done” to save the new cover.

By utilizing third-party apps and customizing your highlight covers, you can enhance the overall aesthetics of your profile and make a lasting impression on your audience.

In the next section, we will explore best practices for effectively using Instagram highlights, including content selection, organization, and regular updates. So, let’s continue to optimize your highlight strategy and maximize its impact on your profile.


In conclusion, Instagram highlights play a crucial role in enhancing your profile’s visual appeal, storytelling capabilities, and brand representation. By utilizing this feature effectively, you can reap the following benefits:

  • Establishing a lasting impression: Highlights provide a prominent space on your profile to showcase your best stories and content, making a strong impression on visitors and followers.
  • Showcasing expertise and products: Whether you’re a business, influencer, or individual, highlights enable you to highlight your expertise, products, or services in a visually appealing and accessible manner.
  • Enhancing branding and personalization: With customizable cover photos and titles, highlights allow you to reinforce your brand identity, maintain visual consistency, and create a cohesive experience for your audience.
  • Improving discoverability: Categorizing your highlights and organizing them into themes or topics makes it easier for visitors to explore specific content, increasing engagement and interaction on your profile.

To make the most out of your Instagram highlights, keep these final tips and reminders in mind:

  1. Strategic content selection: Choose your highlight content wisely, focusing on what best represents your brand or personal narrative. Highlight your most engaging, informative, and visually captivating stories to create a strong impact.
  2. Thoughtful organization: Organize your highlights into categories or themes that are relevant to your audience. This helps visitors easily navigate through your content and find what interests them the most.
  3. Consistent branding: Maintain a consistent visual theme across your highlight covers to reinforce your brand identity. Use colors, fonts, and imagery that align with your overall aesthetic.
  4. Regular updates: Keep your highlights fresh and up to date. Regularly review and update the content to ensure it remains relevant, engaging, and aligned with your current objectives.

Now that you understand the significance and potential of Instagram highlights, it’s time to take action. Start by assessing your existing content and identifying key stories or moments that deserve a spot in your highlights. Consider the customization options available, such as cover photos and titles, to enhance the visual appeal and organization of your highlights.

Remember, Instagram highlights are not only a powerful tool for showcasing your best moments but also an opportunity to engage and leave a lasting impression on your audience. So, don’t hesitate— start curating, creating, and enhancing your Instagram highlights today.

By following the strategies, best practices, and tips outlined in this guide, you can effectively leverage Instagram highlights to elevate your profile, captivate your audience, and stand out in the vast and vibrant world of Instagram. Happy highlighting!

If you having an issue with Instagram highlights, you can find its answer in the Instagram Help Center.

For more on Instagram features, be sure to check out the blogs below.



Leave a Reply

Your email address will not be published. Required fields are marked *